The BlackBerry Torch didn’t make as big a wave as RIM had hoped when it was first released, so to spark new interest in an aging gadget is to release new colors. If you’ve been getting tired of staring at silver gadgets all day long, and you’ve been wanting a new Torch for AT&T, you can now get it in either sunset red or the ever-so-popular white. The latter being a hot color for BlackBerry since the days of the Pearl.

With a two-year contract, you can grab either one for just $99. Of course, when you walk into an AT&T retail store, it’s going to be hard to not get distracted by phones like the iPhone 4, Samsung Captivate or the new Windows Phone 7 handsets that we’ll be seeing adorning the walls.